Importance of Keyword in SEO : Beginners Guide

One of the most common tip which you will get when writing a blog post is keep a Focus or target Keyword. Many bloggers are still not aware of importance of Keyword targeting and how a simple Keyword research will help you.

It’s true that writing quality posts will help you to drive traffic but have you ever imagined why you are still not ranking in Google for any keyword or why your quality post will stop getting traffic after some time. One simple thing to understand, Google bot is machine which uses an algo to rank any site for particular keyword. Now, there are many factors which impact your ranking but the first way to get any ranking in Google for target Keyword. Later on you can work on backlink building to increase your rank and get more traffic for such posts.

I know you might be thinking, this is another SEO gimmic, but I will show you results based on my experiment and on some other post, I will cover a post on the same.

What is Importance of Keyword from SEO POV?

I understand Google already made it clear that they doesn’t consider Meta Keywords for selecting Keyword and it make sense because many bloggers who are new to Blogging or article writing, They add lots of Keyword in the post. For example, Probably any one would write following Meta Keywords for this post ” Keywords, SEO, Keyword research” and so on. Now, here is a food of thought: Do you think any one who would be searching about Keyword search trick, would like to see this article first. Personally, I would not like to rank for such Keyword as people will come and leave the blog. This will impact my bounce rate and also avg. time on site.

Now, if I target my blog post for particular Keyword like “Importance of Keyword”, it will be easier to rank. Though there are many factors which matters along with your Keyword density and stuff, but we will discus that as an advance topic in other post. (You can subscribe to my Email newsletter for future updates).

Now in this above example, you can see that I searched for competition for my target Keyword using Traffic travis SEO software and it says it’s an easily target-able Keyword.

How to search for Keywords using Instant search:

Alright, Let it be a lame guide and I’m not going to discus advance way here. Lets quickly look into most easiest way using Google Instant search. So, I have written this post back in 2009 but lots of SEO changes has happened since then. Now, when I’m rewriting this article with updated information, my target was to atleast target it for one particular keyword.

Based on my permalink and previous analytic stats, I found couple of Keyword and used Google Keyword search tool to find monthly search and then check competition. I will explain this complete process in some other post, but for now, you can quickly use Google instant search to find your Target keyword. Like this:

Now when you are targetting a Keyword it could be long tail or short tail. For example:

Short tail: Keyword Density
Long tail: Keyword Density checker Websites

So once you have found your low competition target Keyword, your task is to write an SEO optimized article for your target Keyword. Here I’m giving you brief idea about how you can achieve that.

Keyword density & Keyword placement

Keyword density itself is a big topic and there is never an idle amount of Keyword density. This Wiki article give a fair amount of idea about Keyword density calculation. Depending upon the Target keyword: Long tail or Short tail you maintain a particular %age of Keyword density. When bots crawl your page , from the density of the keyword, bots determines that this page is useful for users for particular keyword.

As mentioned keyword targeting is important , but stay away from Keyword stuffing. Though different SEO guru’s have different perceptive and ideas about the density of keys. Though your keyword should not increase more then 3% of your article length. I personally try to keep it between 1-1.5% along with related search terms. The best idea is experiment with keyword stuffing for your post and see the difference. For WordPress, you can use a useful plugin call Keyword density checker WordPress plugin. You can also take help of online keyword density checker websites.

What will happen if I do Keyword Stuffing?

As said earlier stuffing your article with keyword is a bad idea. Overdoing of keywords makes Google bots realize that you are spamming your post for unnecessary keyword. Google penalize such post and related post. Spider will think that you are trying to trick the system by putting up lots of keywords many times. This might affect your ranking. So be wise when you select the number of keywords selecting for SEO. Specially, after Google Panda, I highly recommend to stop doing any such SEO activities which doesn’t look natural. If you are not sure about your SEO practices, use forums or ask at ShoutMeLoud Fb fan page.

Meta Title, Meta Description and meta Keywords:

Now you have searched for a perfect keyword and delivering it into a post or a page. Try to use that keyword as a title of the post. For example if you are trying to rank for Best WordPress SEO plugins. Instead of using meta title like 5 essential WordPress SEO plugins, you can write, or you can come up with more such title. Here is one quick tip, try not to use no’s in your permalink. Because in future if you want to extend the article by adding more such plugin or sites, your number will make no sense.

Adding a relevant meta description will give more insight about your page to search engine bots. I personally suggest you to use your Keyword in Meta title, Meta description and Meta keyword field along with in h1 tag. Also, try to write more SEO friendly article by using H1, H2 and H3 tags. Don’t overuse Heading tags as improper headings and too many h2 or h3 tags lead in negative ranking.

Here is one quick tip, try not to use no’s in your permalink. Because in future if you want to extend the article by adding more such plugin or sites, your number will make no sense.

Still not convinced:

Alright, here is a post which I have written as a guest post on other blog with a target Keyword “Google Panda Penalty“, read the post and analyze the post, you will realize what all on-page optimization I have done to make this post reach no.1 position in Google above Keyword.. The post, is a detailed article and I’m sure this will give insight to all new budding bloggers and will help them to write better SEO optimized articles.

What next:

Alright, So I think now you are convinced that Keyword plays an important role and your first task is to find 5-6 profitable Keyword for your next post. You can use Google Keyword tool, Traffic Travis or any other online tool. Write a post on your target keyword and use any of these Google Keyword ranking sites or Free Keyword monitor for Google and keep a track of your Keyword position. Work on link building an improve it’s ranking.

We will cover more into this in upcoming posts. Do let us know if you have any doubt understand the importance of Keyword.

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Importance of Keyword in SEO : Beginners Guide